Mediavest USA's Laura Desmond is used to accolades. But this one tops them all--she's been promoted to CEO of the Starcom MediaVest Group/The Americas, … Read the whole story
A day after Nielsen released a much-anticipated update to clients explaining how it defines "national commercial minutes," the TV ratings researcher issued a correction … Read the whole story
At first, you can't believe your eyes. But as you watch the ad for a new model Lexus, the more you are reminded of … Read the whole story
Three months ago, I had an "aha" experience that led me to the realization that we are in the High-Touch Media era... Read the whole story
One of Madison Avenue's most influential media buyers recommends that clients set aside 10 percent of their budgets for new media opportunities--a trend that … Read the whole story
Jumping on the trend of free, ad-supported digital programming, CBS has reworked its 10-month-old video-on-demand deal with Comcast. Now, Comcast will offer eight CBS … Read the whole story
DVRs scare advertisers; they worry viewers will skip spots. To placate such fears, TiVo announced a deal with WPP's GroupM network yesterday that is … Read the whole story
Unlike virtually all other networks, ABC has avoided offering exclusive premieres of its new shows on Websites such as AOL or Google. For ABC, … Read the whole story
After months in the stock market doghouse, XM Satellite Radio's shares rose on Thursday when the company's rating was upgraded to "outperform" by Credit … Read the whole story
Just days after the New York Times Co. said it would sell its nine local TV stations, Tribune Co. announced it has sold its … Read the whole story
Famed celebrity photographer Annie Leibovitz won the privilege of being the first to snap Suri, the celebrity baby of Tom Cruise and Katie Holmes, … Read the whole story