Real Branding, a hot interactive shop based in San Francisco and New York has raided its second top Carat executive in as many months, … Read the whole story

Integrated campaigns that bounce consumers from television to the Internet are a booming marketing tactic, according to Sprint Vice President of Marketing Anita Bajaj … Read the whole story

Teens and tweens are increasingly watching television on the Internet, according to a study released yesterday from MindShare Online Research group. In a survey … Read the whole story

On its Web site, ESPN Mobile says that it has "decided to change the direction of Mobile ESPN." This is, of course, a euphemism … Read the whole story

There is good news for newspapers--online. Newspapers' unique online readers increased 31 percent in the first half of 2006 compared to the same period … Read the whole story

Why did Fox give up the first round of the playoffs in the upcoming baseball contract? Take a look at Tuesday night's ratings of … Read the whole story

In the third quarter, Sirius Satellite Radio added 440,000 new subscribers versus 285,000 for competitor XM, scoring another victory in their long-running battle for … Read the whole story

Henry Schleiff's appointment Wednesday as the top executive at Crown Media Holdings, the parent of the Hallmark Channel, yielded modest optimism on Wall Street. … Read the whole story

As the U.S. media industry experiments with an online platform for buying and selling media, a Chinese company, Sun New Media, has already launched … Read the whole story