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by Joe Mandese
Despite perceptions among advertisers and agencies that consumer are aggressively grabbing control of their media, new research suggests the average American is actually opting … Read the whole story
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by Joe Mandese
Spin cycles have long been a part of the media plans for some big marketers, usually the political kind. But starting this week, the … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
It's less than a week before the climax of the most expensive campaign season in the history of civilization and all the mainstream news … Read the whole story
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by David Goetzl
DVRs are changing viewing habits--and network sales execs want in on the action. That's why ABC Sales President Mike Shaw took such a hard … Read the whole story
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by Erik Sass
In a generally mediocre third quarter, radio advertising spending continued to shift from local spot, traditionally the industry's mainstay, to local non-spot and national … Read the whole story
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by Wayne Friedman
CBS Corp. took it on the chin in its third-quarter earnings' results, due to weak ad revenues at its radio and TV stations. It … Read the whole story
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by Erik Sass
The founder of Wallpaper, Tyler Brule, is returning to the magazine business with a new title, Monocle, focusing on geopolitics, business, culture and design. … Read the whole story