What a difference a couple of account wins can make. Especially when they're clients like Wal-Mart and General Motors. Winning both of them has … Read the whole story

LAS VEGAS -- Time magazine's decision to begin guaranteeing total magazine/online audience as of January will help the brand convey its story about attracting … Read the whole story

Traditional media companies have to wise up. Their businesses are not going to be as profitable as before, now that the transfer of profitability … Read the whole story

Now that the Democrats have won all of Congress, Donald Rumsfeld is the first neoconservative sacrifice and George Bush is mouthing platitudes about bipartisan … Read the whole story

Viacom's new CEO plans to turn MTV Networks into a digital cash cow at a rate far exceeding his predecessor. Philippe Dauman, who took … Read the whole story

Channel Lab, a new TV and media company, will initially help TV and cable companies with under-realized assets come together by pooling resources. Channel … Read the whole story

Powered by strong box-office film results, growth in its amusement parks and big gains in its cable networks, Walt Disney Co.'s fourth-quarter net income … Read the whole story

The world of fashion advertising is plagued by sameness and pretension, driven by an insecurity that underestimates what it takes to be memorable to … Read the whole story

The Scripps cable networks continue to show a significant jump in ad revenues, but even with higher ratings at one of its flagship networks, … Read the whole story

Anyone who missed this year's American Magazine Conference in Phoenix, Arizona can listen to podcasts of presentations and panel discussions at the Web site … Read the whole story