AT&T;, which has rolled out its telco TV offering in only one market so far but has promised 14 more by the end of … Read the whole story

In a development that is sure to grab hold of some minds - if not brains - on Madison Avenue, a group of medical … Read the whole story

MTV Networks may have lost the battle to buy MySpace, but it's still moving ahead with plans to expand online. Next year MTV plans … Read the whole story

A marketer looking to use product integration to help it tear up the competition might take a page from Staples. The office-supply giant's insertion … Read the whole story

In a departure from industry targeting practices, DC Comics Monday unveiled plans for MINX, the first imprint from a major American comic book publisher … Read the whole story

The two dominant satellite radio broadcasters are facing a tough fourth quarter, largely because of declining retail sales, which may fall as much as … Read the whole story

1 - Secret 2 - Staples 3 - Snapple 4 - AOL 5 - Rice KrispiesClick here to view these placements. Data and analysis … Read the whole story

The song remained the same for Sunday-night leadership--still belonging to ABC. But the networks next in line--Fox, NBC, and CBS--witnessed a minor reshuffling of … Read the whole story