At a time when print publishing trade associations representing newspapers, consumer magazines and trade magazines have embarked on big advertising campaigns to promote the … Read the whole story
In a move that shocked even the most jaded observers of the ad game, Madison Avenue's outspoken media sage Jon Mandel has left WPP … Read the whole story
The hot and heavy merger and acquisition activity that has been reshaping the media industry for much of 2006 will continue into 2007 and … Read the whole story
On the heels of Philips Electronics' deal to become the sole sponsor of "NBC Nightly News" next week, Microsoft has done the same with … Read the whole story
LOS ANGELES -- As major advertising executives continue to complain over the lack of adequate family programming, senior network executives believe they are making … Read the whole story
TiVo, once the would-be assassin of television advertising and now looking to find ways to enhance it, is giving marketers an option that might … Read the whole story
LOS ANGELES -- Viewers who desire family TV programming for their prime-time viewing can benefit from DVR and VOD technologies--but it doesn't make up … Read the whole story