Madison Avenue is entering the new year with a new wave of advertising forecasts, and at least one of them, a revision by Merrill … Read the whole story
There is a new twist in the long-running feud between Clear Channel Radio and Arbitron. The latter plans to create a new ratings currency … Read the whole story
Who's that high-school pal calling on your teen's new RAZR phone? Starting today, it could be Ellie Nash, from that too-cool school, Degrassi High. … Read the whole story
It is high time for low-profile sports conferences. With cable networks battling each other to secure the rights to as many live college games … Read the whole story
Call it dual-action marketing--and it is becoming standard practice. NBC is "premiering" the return sixth season of "The Apprentice" online days before it hits … Read the whole story
Fox's airing of college football's Bowl Championship Series hasn't given the network any big ratings lift so far. The Orange Bowl didn't deliver the … Read the whole story
Fox's "The O.C." and NBC Universal syndication talker "The Megan Mullally Show" will leave the airwaves. "The O.C." had been a young-teen cult hit … Read the whole story