Fifteen months after surprising the media world by taking a job inside a major media company, the industry's best known consultant Michael Wolf has … Read the whole story
If anyone is still skeptical about the efficacy of outdoor advertising, a new study publicized by the Outdoor Advertising Association of America on Thursday … Read the whole story
Andrew J. McKeon, a former investment-banking consultant, is now a true believer in the inconvenient truth of global warming. To prove it, he founded … Read the whole story
CBS is creating a new year-round multimedia selling and market sports selling division: CBS Sports Properties Group. An outgrowth of CBS' NCAA Marketing Group, … Read the whole story
Advertising is everywhere. The latest media outlet: airport security checkpoints, courtesy of SecurityPoint Media, a new company based in St. Petersburg, Florida. In the … Read the whole story
One of the nation's leading pre-show in-theater movie advertisers, National CineMedia, is preparing an initial public offering (IPO) of 38 million shares at a … Read the whole story
KFC, which caused a stir last year by embedding a promotional message in a spot as a way to combat DVR ad-skipping, will again … Read the whole story
A senior editor for PC World, Rex Farrance, 59, was murdered Tuesday morning by masked gunmen who broke into his house and shot him … Read the whole story