In the second major coup for a Publicis media network early in the New Year, Zenith Media has picked up North American broadcast, digital, … Read the whole story
It may be the big sale that never happens. A pessimistic note from Merrill Lynch analyst Lauren Rich Fine last Friday stirred concerns that … Read the whole story
The current standoff between Court TV and satellite provider Dish is now in its third week--and shows no signs of an imminent resolution. The … Read the whole story
As expected (MediaDailyNews Jan. 15), Nielsen Media Research Tuesday unveiled its plan for rolling out new average minute commercial ratings data for an evaluation … Read the whole story
LX.TV Life/Style Television is a broadband television network geared toward affluent viewers. But it kicked off a partnership with WNBC HD yesterday, airing "LX.TV … Read the whole story
CBS said it has reached a deal with Chevrolet to expand the automakers' initiative giving college students the chance to see their concept for … Read the whole story
LAS VEGAS--To industry observers, Warner Bros.' announcement about starting up another syndicated TV entertainment magazine show seemed a bit redundant--especially in a syndication world … Read the whole story
In a sign that limping MyNetworkTV has reduced focus on its anemic all-telenovela format, the network has reached an agreement to carry a fledgling … Read the whole story
The U.S. Army and youth-marketing company Zim2 (pronounced "Zim Squared") are planning to distribute free packs of tissues containing branded messages from the U.S. … Read the whole story
LAS VEGAS--New PricewaterhouseCoopers research, released at the National Association of Television Program Executives meeting here, urges marketers to strike up conversations with young consumers … Read the whole story