TV ratings start-up erinMedia is no longer simply the Don Quixote-like quest of Florida real estate tycoon Frank Maggio. It's now the quest of … Read the whole story

When it comes to this year's Oscar telecast, Procter & Gamble has two words: no deal. The decision to bypass the Academy Awards is … Read the whole story

Arbitron reached a major milestone in its campaign to introduce ratings from its Portable People Meter on Monday. Based on its performance in Houston, … Read the whole story

Much has changed since Dentyne ran its first national TV ad in 1956. That spot probably got a 40 share. Maybe higher if it … Read the whole story

In a continued effort to ramp up its digital initiatives, Nickelodeon is launching Nicktropolis, billed as a "virtual world" that lets kids play games, … Read the whole story

1 - Dentyne 2 - Red Lobster 3 - Jaguar 4 - Smart Car 5 - StaplesClick here to view these placements. Data and … Read the whole story

Advertisers buy Super Bowl spots for maximum visibility. But if they want attention, rejection may be the way to go. This year's GoDaddy is … Read the whole story

"Minority Report" isn't sci-fi. Like the futuristic mall displays that recognize consumers and ask them about their recent purchases, electronic billboards created for Mini … Read the whole story

There's room at the top. Leading station group Hearst-Argyle will go with dual leadership of its portfolio, which includes 29 stations, 13 affiliated with … Read the whole story

A national survey of more than 19,000 adults by Mendelsohn revealed some dramatic differences in how consumers perceive media, based on their ethnic background. … Read the whole story