U.S. operation of U.K.-based media research giant TNS are emerging as a potential rival to Nielsen's ever expending control over the U.S. media and … Read the whole story

When interest exploded last summer in homemade online videos showing the geyser effect created when Mentos candy is mixed with Diet Coke, the Coca-Cola … Read the whole story

The heads of America's two satellite radio broadcasters are pushing their proposed merger, touting big savings in marketing and maintenance costs, as well as … Read the whole story

In a finding that's likely to stoke growing interest in Hispanic consumers, Kagan Research is predicting a $5.5 billion Hispanic radio and TV ad … Read the whole story

Hearst-Argyle Television got some of the same political advertising boost as other TV groups in the fourth quarter--all of which rocketed their financial results … Read the whole story

NBC is hoping its one new drama hit this season will help it launch another. The network is looking to use "Heroes" to provide … Read the whole story