Another sign that CBS is serious about becoming a digital media powerhouse: It nabbed Patrick Keane, Google's head of ad sales strategy. Now, Keane … Read the whole story
Much like it juggles its programming lineup, MTV Networks has a new organizational lineup for its ad sales division. In the new structure, the … Read the whole story
LAS VEGAS -- As the local TV and radio businesses make progress on implementing electronic buying systems, the magazine business continues to move at … Read the whole story
A day after Cablevision hinted that telco TV competition could be snagging some of its cable customers, AT&T reported it has entered two new … Read the whole story
LAS VEGAS--The ins and outs of entertainment marketing were addressed at an AAAA panel in Las Vegas. So were goals to turn strategies into … Read the whole story
After receiving accreditation from the Media Rating Council for its Portable People Meter radio ratings service, Arbitron released a schedule Wednesday for the rollout … Read the whole story
LAS VEGAS--The drive toward commercial audience ratings is already beginning to impact the way TV networks format commercial breaks in their shows. That's the … Read the whole story
Does Fox have another reality hit on its hands? Give it a few weeks. Reality show "Are You Smarter Than a 5th Grader?" debuted … Read the whole story
Lifestyle magazines are more nutritionally sound than several health or cooking titles, according to the American Council on Science and Health, which produced a … Read the whole story