Citing exceptionally strong growth from its media operations - particularly digital - as well as research, Aegis Group this morning reported another "excellent year" … Read the whole story
In a surprising development, one of the top members of Aegis Group's management team - CFO Jeremy Hicks - is stepping down and will … Read the whole story
As Madison Avenue bandies about terms like ROI, return on objective and audience engagement, Scripps Networks is introducing a new take: "ad receptivity." And … Read the whole story
With all the talk about new digital platforms for video, you might think marketers have forgotten about the tried-and-true product placement. But in a … Read the whole story
NBCU has linked with MobiTV (which serves as the backbone for TV services on various wireless carriers) to make prime-time fare, such as "The … Read the whole story
Newspapers and online classified services are racing to partner with a Web giant. Online ads are a top priority for newspapers seeking to shore … Read the whole story
Clear Channel Communications is delaying a shareholder meeting to vote on a proposed buyout by private-equity investors Thomas H. Lee Partners and Bain Capital … Read the whole story
Fox is in pursuit of another 18-49 crown, and its "American Idol" is leading the charge. Its ratings are pounding the competition. The other … Read the whole story