HOLLYWOOD, CA--Big peer-to-peer Internet company BitTorrent says it wants to join the race to create an ad-supported TV program Internet site. It's looking to … Read the whole story

At a time when NBC Universal is making noise about offering advertisers upfront guarantees based on engagement metrics, the company has taken action. It … Read the whole story

When Lexus appeared on the March 4 episode of "The Apprentice," it was the subject of a visual onslaught, coupled with Donald Trump's willingness … Read the whole story

It's no surprise: powered by the Internet and to a lesser degree Spanish-language TV, U.S. ad spending increased 4.6% in 2006 versus the previous … Read the whole story

1 - Lexus 2 - Herbal Essences 3 - GMC Acadia 4 - Lexus 5 - BuglesClick here to view these placements. Data and … Read the whole story

Discover magazine is unveiling a dramatic new look for its Web site today. The editorial and artistic redesign aims to expand its online-only content … Read the whole story

Like most station groups, Gray Television saw a boom in political ad dollars last year--and next year's presidential race is already filling its coffers. … Read the whole story

To serve a growing market, advertisers want to gauge teen sensibilities. Want to reach this lucrative demo? Go green. JWT's online study discovered that … Read the whole story