Three years after forming Carat Digital to incubate an interactive TV advertising marketplace, Carat is managing to do what some of the TV industry's … Read the whole story
First Jon Mandel. Then Joe Uva. Now Steve Grubbs. Madison Avenue lost another of its legendary media buyers Wednesday when Omnicom announced Grubbs was … Read the whole story
One of the world's biggest out-of-home advertising companies, JCDecaux, is joining forces with one of the newest, SecurityPoint Media LLC, to reach consumers on … Read the whole story
It's early. But as buyers and sellers continue to posture in advance of the coming upfront, an influential neutral observer gives the advantage to … Read the whole story
He probably won't stop at many Wal-Marts, even though some say it provides a window into the soul of America. But GSD&M; President and … Read the whole story
Hispanics are avid consumers of all media--more so, in fact, than the general U.S. population. And they expect TV and Internet content to be … Read the whole story
Cablevision Systems Corp., like other cable operators, may be focusing on the high-profile triple play of video, data and voice services, but the company … Read the whole story