Just when it seemed like things were bad, but not unsalvageable, major newspaper companies announced even more ominous results during first-quarter conference calls on … Read the whole story
AT&T is launching a service allowing customers to program DVRs from their cell phones. It gets to the heart of AT&T's goals for the … Read the whole story
In a new ANA brand equity survey, execs identify signs of brands gone wrong and how to combat such devaluation. Most important, to build … Read the whole story
Commercial-free cable nets like Independent Film Channel continue to mine the ranks for new TV marketers. Skyy Vodka will be the next to team … Read the whole story
Trumpeting its viewer-created ad program as ideal for demonstrating high levels of engagement to advertisers, industry veteran Liz Janneman is joining Current TV as … Read the whole story
Inflated circulation figures are a perennial and growing complaint of consumer magazine media buyers. But over the last year, some pubs have begun moving … Read the whole story