Fox is in talks with TiVo about testing a new, proprietary technology that would enable advertisers and agencies to replace commercials embedded in programs … Read the whole story

In a surprise move, Nielsen Thursday informed clients that it has restructured its management team, dividing its operations among two key executives - Dave … Read the whole story

This year's TV upfront will operate much like it did a year ago--even in the new growing digital age. Change is coming, but more … Read the whole story

Cable ad sales executives may be leery about the viability of commercial ratings at this year's upfront, but many are ready to solve one … Read the whole story

"It's a gold rush." The phrase reflects both the mushrooming presence of out-of-home networks and the increasing attention from advertisers large and small. The … Read the whole story

A day after Betty Cohen resigned as head of Lifetime Entertainment, the company has tapped ABC programming veteran Andrea Wong to take over just … Read the whole story

While some leading buyers are clamoring to use commercial ratings in upfront negotiations as soon as next month, executives at the MediaPost Outfront Conference … Read the whole story

The broadband video market is coming, but nobody knows when it will arrive or what it will look like. The ad model is still … Read the whole story