In a surprise move, confectionary giant Hershey has pulled media planning for some of its biggest brands out of Havas' MPG unit and consolidated … Read the whole story
Taking a couple steps down the editorial ladder, Los Angeles billionaire Ron Burkle is rumored to be interested in buying American Media Inc., the … Read the whole story
MPG has tapped a new leader for its global ExxonMobile and GlaxoSmithKline accounts. Scott Suky will head those businesses as senior vice president and … Read the whole story
MTV Network's advertising-supported basic cable network, Logo is taking a calculated risk--it's offering an entire series without commercials. Stolichnaya, the vodka brand, Carat Entertainment … Read the whole story
Spending on Spanish-language network TV soared 14.2% last year to nearly $3 billion, according to new data. Executives at networks such as Univision believe … Read the whole story
Although Charter Communications has yet to capitalize on interactive advertising, it's bullish on future earnings. One holdup could be its ad sales. Revenues dropped … Read the whole story
Martha Stewart Living Omnimedia posted first-quarter results showing a revenue increase of 7.4% compared to the same period last year, to $66.7 million--but also … Read the whole story
Shrugging off a lackluster earnings report, CBS President/CEO Leslie Moonves told Wall Street to look to the future for its TV network. CBS will … Read the whole story
Discover is putting the cover design for its October issue on the future of science in the ink-stained hands of some lucky elementary or … Read the whole story