Univision isn't looking to be No. 1--yet. Instead, it's making a "We're No. 5" pitch heading into the upfront. And with that, the net … Read the whole story
Amid the firm fall programming moves CBS made yesterday, the network is equally set in its upcoming upfront advertising strategy. It's live plus three … Read the whole story
September will be a make-or-break month for direct-to-consumer pharmaceutical advertising, predict two industry insiders. With interest in DTC reaching a "fever pitch" in the … Read the whole story
At least outwardly, Joe Uva comes off as one of the more affable and approachable executives on Madison Avenue. And he certainly did nothing … Read the whole story
Baby boomers were revolutionary--but they are less brand-loyal than preceding generations. The baby-boomer data represents something of a departure from conventional ad wisdom. Advertisers … Read the whole story
Medical drama "House" is rising to new, more powerful ratings levels. But the unsettling report is that "House" has topped the longtime industry leader, … Read the whole story