Thursday, May 17, 2007
  • Univision: We're No. 5 And We Got The Youth Creds

    Univision isn't looking to be No. 1--yet. Instead, it's making a "We're No. 5" pitch heading into the upfront. And with that, the net … Read the whole story

  • CBS: Live Plus Three Ratings To Dominate Upfront Negotiations

    Amid the firm fall programming moves CBS made yesterday, the network is equally set in its upcoming upfront advertising strategy. It's live plus three … Read the whole story

  • As Congress Grumbles, Pharma Biz Scrambles

    September will be a make-or-break month for direct-to-consumer pharmaceutical advertising, predict two industry insiders. With interest in DTC reaching a "fever pitch" in the … Read the whole story

  • Uva Leads Univision Into Upfront

    At least outwardly, Joe Uva comes off as one of the more affable and approachable executives on Madison Avenue. And he certainly did nothing … Read the whole story

  • Boomers Defy Convention, Less Brand-Loyal Than Expected

    Baby boomers were revolutionary--but they are less brand-loyal than preceding generations. The baby-boomer data represents something of a departure from conventional ad wisdom. Advertisers … Read the whole story

  • New Fox Ratings King: 'House' Beats 'Idol'

    Medical drama "House" is rising to new, more powerful ratings levels. But the unsettling report is that "House" has topped the longtime industry leader, … Read the whole story