Friday, May 25, 2007
  • Digital Media, Research Fueling Aegis Growth

    Its focus on digital media and marketing research is paying off for U.K.-based holding company Aegis Group, which this morning reported first quarter 2007 … Read the whole story

  • Telemundo Airs Drama Without Ads, But Product Placement

    In a bold move to narrow the large revenue gap with Univision, competitor Telemundo will air a telenovela with no commercials, just brand integration. … Read the whole story

  • Maggio's ReacTV Aims At Broadband Distribution

    Florida media entrepreneur Frank Maggio, best known for face-offs with Nielsen, is switching strategies for his fledgling ad-focused TV channel. He's looking to make … Read the whole story

  • Fan Wrath: 'Idol' Runs Over, Net, TiVo Hear From Viewers

    Millions of DVR owners were not able to see the finale of "American Idol" because the show overran its scheduled two-hour time period by … Read the whole story

  • The Harder They Fall: 'Idol,' 'Lost' Drop 20% In Finales

    It's a harder fall from the top. Last night, the biggest show on TV--"American Idol"--and another strong contender--"Lost"--both dropped about 20% in ratings versus … Read the whole story

  • Mag Sag: Readership Growing Older

    The median age of magazine readers continued to creep upward in the last five years, according to annual surveys from Mediamark Research Inc. On … Read the whole story

  • Census Approaches Consensus, Narrows Review For Awareness Campaign

    The Census Bureau has cut the number of agencies vying for its expected $350 million account aimed at driving awareness for the 2010 count … Read the whole story