Its focus on digital media and marketing research is paying off for U.K.-based holding company Aegis Group, which this morning reported first quarter 2007 … Read the whole story
In a bold move to narrow the large revenue gap with Univision, competitor Telemundo will air a telenovela with no commercials, just brand integration. … Read the whole story
Florida media entrepreneur Frank Maggio, best known for face-offs with Nielsen, is switching strategies for his fledgling ad-focused TV channel. He's looking to make … Read the whole story
Millions of DVR owners were not able to see the finale of "American Idol" because the show overran its scheduled two-hour time period by … Read the whole story
It's a harder fall from the top. Last night, the biggest show on TV--"American Idol"--and another strong contender--"Lost"--both dropped about 20% in ratings versus … Read the whole story
The median age of magazine readers continued to creep upward in the last five years, according to annual surveys from Mediamark Research Inc. On … Read the whole story
The Census Bureau has cut the number of agencies vying for its expected $350 million account aimed at driving awareness for the 2010 count … Read the whole story