Friday, May 25, 2007
  • Digital Media, Research Fueling Aegis Growth

    Its focus on digital media and marketing research is paying off for U.K.-based holding company Aegis Group, which this morning reported first quarter 2007 ... Read the whole story

  • Telemundo Airs Drama Without Ads, But Product Placement

    In a bold move to narrow the large revenue gap with Univision, competitor Telemundo will air a telenovela with no commercials, just brand integration. ... Read the whole story

  • Maggio's ReacTV Aims At Broadband Distribution

    Florida media entrepreneur Frank Maggio, best known for face-offs with Nielsen, is switching strategies for his fledgling ad-focused TV channel. He's looking to make ... Read the whole story

  • Fan Wrath: 'Idol' Runs Over, Net, TiVo Hear From Viewers

    Millions of DVR owners were not able to see the finale of "American Idol" because the show overran its scheduled two-hour time period by ... Read the whole story

  • The Harder They Fall: 'Idol,' 'Lost' Drop 20% In Finales

    It's a harder fall from the top. Last night, the biggest show on TV--"American Idol"--and another strong contender--"Lost"--both dropped about 20% in ratings versus ... Read the whole story

  • Mag Sag: Readership Growing Older

    The median age of magazine readers continued to creep upward in the last five years, according to annual surveys from Mediamark Research Inc. On ... Read the whole story

  • Census Approaches Consensus, Narrows Review For Awareness Campaign

    The Census Bureau has cut the number of agencies vying for its expected $350 million account aimed at driving awareness for the 2010 count ... Read the whole story