Thursday, May 31, 2007
  • TVB To Advertisers: Non-Cable TV Thriving

    Despite concerns over the weakening satellite-distributed video businesses, more American TV households are receiving video programming via non-cable distribution systems than ever before--including satellite-delivered ... Read the whole story

  • Comcast Wants To Lead Interactive Ad Charge

    Comcast's top executive believes it's "imperative" the cable operator give advertisers a user-friendly way to beam targeted messages into millions of homes within the ... Read the whole story

  • Brandtique: Red Lobster

    Sometimes product placement is obvious--you see the product. Other times, it can be inserted into a show with a clever bit of dialogue. Witness ... Read the whole story

  • News Corp, NBCU Sign New Cable Nets To Web Venture

    The News Corp. and NBC Universal video venture has added a number of cable networks to its as-yet unnamed business: Fuel TV, Oxygen, Speed, ... Read the whole story

  • Product Placements Of The Week

    1 - Ford 2 - Modern Bride 3 - Red Lobster 4 - Travelocity 5 - Rice KrispiesClick here to view these placements. Data ... Read the whole story

  • Nielsen: Interactive Fueling Growth, Trade Publications Lagging

    In the eight months since former GE honcho David Calhoun took over as the chief executive of Nielsen Co., the research giant has focused ... Read the whole story

  • Highfields OKs Potential Clear Channel Sale

    Clear Channel Communications' proposed sale to private equity took another step forward with Highfields Capital Management's announcement Wednesday that it has agreed to the ... Read the whole story

  • Score: ESPN's Revsine Heads To Big Ten Net As Lead Host

    The Big Ten Network has snagged a well-known ESPN personality, Dave Revsine, to serve as lead studio host, a signal that the part-News Corp. ... Read the whole story