Thursday, May 31, 2007
  • TVB To Advertisers: Non-Cable TV Thriving

    Despite concerns over the weakening satellite-distributed video businesses, more American TV households are receiving video programming via non-cable distribution systems than ever before--including satellite-delivered … Read the whole story

  • Comcast Wants To Lead Interactive Ad Charge

    Comcast's top executive believes it's "imperative" the cable operator give advertisers a user-friendly way to beam targeted messages into millions of homes within the … Read the whole story

  • Brandtique: Red Lobster

    Sometimes product placement is obvious--you see the product. Other times, it can be inserted into a show with a clever bit of dialogue. Witness … Read the whole story

  • News Corp, NBCU Sign New Cable Nets To Web Venture

    The News Corp. and NBC Universal video venture has added a number of cable networks to its as-yet unnamed business: Fuel TV, Oxygen, Speed, … Read the whole story

  • Product Placements Of The Week

    1 - Ford 2 - Modern Bride 3 - Red Lobster 4 - Travelocity 5 - Rice KrispiesClick here to view these placements. Data … Read the whole story

  • Nielsen: Interactive Fueling Growth, Trade Publications Lagging

    In the eight months since former GE honcho David Calhoun took over as the chief executive of Nielsen Co., the research giant has focused … Read the whole story

  • Highfields OKs Potential Clear Channel Sale

    Clear Channel Communications' proposed sale to private equity took another step forward with Highfields Capital Management's announcement Wednesday that it has agreed to the … Read the whole story

  • Score: ESPN's Revsine Heads To Big Ten Net As Lead Host

    The Big Ten Network has snagged a well-known ESPN personality, Dave Revsine, to serve as lead studio host, a signal that the part-News Corp. … Read the whole story