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by Joe Mandese
In a move that could have a profound impact on the way radio advertising time - and potentially other media - are bought and … Read the whole story
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by Joe Mandese
A fundamental shift appears to be occurring among the types of marketers that have been fueling growth in the U.S. advertising economy, and it … Read the whole story
COMMENTARY
by Jack Feuer
For decades, everybody whined about how program ratings aren't good enough, and Nielsen was the devil. Then, everybody whined about how the program ratings … Read the whole story
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by David Goetzl
A top Sinclair executive said Tuesday that MyNetworkTV's performance has been so poor that its refashioned fall schedule isn't likely to generate much advertiser … Read the whole story
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by Erik Sass
Rupert Murdoch made strides in his effort to convince members of the Bancroft family to sell Dow Jones on Monday, according to a report … Read the whole story
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by Erik Sass
Global spending on mobile advertising will reach $14.4 billion by 2011. That's more than a 1,000% growth over 2007's predicted $1.4 billion, according to … Read the whole story
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by Erik Sass
Si TV is launching an English-language HD TV network to serve the growing number of young Latinos who prefer to consume some or all … Read the whole story
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by Wayne Friedman
Fox continues to roll with reality this summer. Its third-year reality show, "Hell's Kitchen," improved 13% over last year's two-hour debut, with a 3.7 … Read the whole story
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by Wayne Friedman
Just a month after Chris Albrecht's ouster at HBO, Time Warner has named Bill Nelson to chairman and CEO of the pay cable channel. … Read the whole story