After months of struggling to get traction, the eBay-powered system for buying and selling TV time has some life. Oxygen, the one cable network … Read the whole story

Meredith is riding the online health information boom with the acquisition of Healia.com, a consumer health search engine. The buy is part of the … Read the whole story

Kellogg's move to stricter self-regulation in children's advertising could signal a death knell for the most child-targeted brands, according to Michael Jacobson, head of … Read the whole story

Newspapers are in for another weak quarter, if the Gannett and Lee revenue reports for May are reliable indicators. In the continuing downdraft, Gannett … Read the whole story

In a move that gives advertisers an opportunity for greater viewer engagement, MTV Networks has inked a deal that allows them to alter creative, … Read the whole story

The upfront advertising market may be heating up, but the summer broadcast season continues to cool. So far, the big four nets can't break … Read the whole story