Affirming an earlier prediction that two-thirds of all media will be accessed via digital technologies within the next couple of years, Aegis Group Monday … Read the whole story
A top executive at GE, NBC Universal's parent, said Friday that the upfront "came in better than expected"--with prime-time CPMs up 5% at NBC … Read the whole story
The latest Nielsen ratings reflect how many impressions networks lose with the new C3 ratings. They confirm that the Big 4 networks experience a … Read the whole story
With 95% of its upfront activities completed, Turner Broadcasting has pulled in north of $1.2 billion for all its ad-supported networks, according to media … Read the whole story
While consumer magazines fell a few percentage points in ad revenue, business magazines continue to struggle as they enter the second half of 2007. … Read the whole story
Fox's "Don't Forget The Lyrics" might have forgotten how important a lead-in program is. Still, the good news for "Lyrics," the half-hour reality karaoke … Read the whole story