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by Joe Mandese
The rapid shift of consumers toward digital media options for news, information and entertainment is producing an unintended consequence for all of the industry's … Read the whole story
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by Joe Mandese
In a move bound to send shockwaves through the interactive TV advertising business, Turner Media Group has filed for Chapter 11 federal court protection. … Read the whole story
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by Joe Mandese
In a surprise move that has left some customers scratching their heads on its implications, Nielsen Media Research Monday informed clients it would make … Read the whole story
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by Wayne Friedman
MTV has a new deal with TNS Media Research to get valuable set-top box data from the 300,000-digital-household cable system in the LA market … Read the whole story
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by David Goetzl
NBCU is rolling out a combination e-commerce/social-networking initiative that focuses on gift giving. Called GiftDivvy, the brainchild of NBCU's digital innovation team, it's positioned … Read the whole story
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by David Goetzl
While some station groups want to build their Internet operations and others focus on garnering retransmission consent dollars to find new revenue streams, Gray … Read the whole story
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by Nina Lentini
Alternative media is becoming more mainstream for brand marketers desperate to capture the attention of increasingly distracted consumers. The result? In 2006, total spending … Read the whole story
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by Wayne Friedman
After months of speculation, Fox has renewed the contract of one of its key senior prime-time programming executives: Mike Darnell. The man responsible for … Read the whole story
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by Erik Sass
July saw the fewest new magazine launches in years, according to Samir Husni, a professor of journalism at the University of Mississippi. Although it's … Read the whole story