With a month to go before the onslaught of the new fall season, the broadcast networks' collective tracking study points to two shows with … Read the whole story
As part of a Madison Avenue effort to get a handle on the shift toward online survey research, the Advertising Research Foundation has issued … Read the whole story
Clear Channel Outdoor is set to introduce digital billboards to Philadelphia and the Chicago metro area, according to CEO Paul Meyer, who said the … Read the whole story
Westgate City Center in Arizona will become, in effect, a partner of the automaker so that "when Fox Sports or ESPN comes in to … Read the whole story
The Nielsen Co., the world's largest media and marketing research provider, last week reported strong revenues and income for the second quarter and first … Read the whole story
The CEOs of some of America's largest radio broadcasters are unhappy with Arbitron's new passive electronic measurement service, based on its Portable People Meter. … Read the whole story
The march to promoting healthy foods continues. The latest participant is Cartoon Network--which, like Discovery Kids and Nickelodeon, has pledged to limit its use … Read the whole story
Even Fox's "So You Think You Can Dance," which got its highest rating last week, was off 14% from last year. But the good … Read the whole story