If clout were the mantra for media services agencies during the great consolidation of the 1990s, nimble appears to have become a big new … Read the whole story

Time Warner Cable Media Sales is creating a system that allows advertisers to repurpose cable TV ads for the Web, which would also help … Read the whole story

As the first season to use the new "C3" currency looms, data from the summer months reveals a wide variance in how leading network … Read the whole story

Two unlikely partners--the youth-targeting MTV and decades-old Associated Press--offered results Monday on a joint seven-month study looking to gain insight into the psychographics of … Read the whole story

Zagat isn't content to rest on its guidebooks. Which is why the company just launched Zagat.mobi, an ad-supported mobile Web site. It features restaurant, … Read the whole story

Some of the nation's largest newspaper publishers reported their July revenue on Monday, and the news isn't good. The third quarter is shaping up … Read the whole story

ESPN is sticking with "Is it Monday yet?" tagline and using a send-up of the recognizable "Duh-Duh-Duh-ta" jingle in its new on-air campaign promoting … Read the whole story