The fourth-quarter scatter market continues to be hot, according to media agency executives. Deals are being inked with double-digit percent price increases--and more--over the … Read the whole story

In an effort to address client concerns over declines in TV usage this year, Nielsen has issued a report concluding the drop most likely … Read the whole story

Contrary to media hype, there is little to indicate that anything researchers or media agency types or clients or even creatives hold to be … Read the whole story

These days, kids' ads are strictly a la carte. NBC will continue to refuse ads for "unhealthy food and beverage choices" on its Saturday … Read the whole story

In a move that leading Spanish-language network Univision has eagerly anticipated, Nielsen has formally disbanded its separate rating systems for Hispanic homes and will … Read the whole story

ABC is putting its marketing muscle behind its new shows, offering a series of half-hour preview specials for its affiliates in the coming weeks. … Read the whole story

Outdoor advertising is hitting the road. The new strategy, called vehicle "wraps," displays ad messages on the sides of trucks and even personal automobiles. … Read the whole story

Ad pages in the U.S. business press continued to fall in May, contributing to a 3.3% drop through the first five months of 2007, … Read the whole story

Online radio networks and ad firms are continuing to pair off, with the latest announcement coming from WarpRadio and TargetSpot. According to terms of … Read the whole story

As its stock continued to trade nearly $2 above a proposed offer price to take it private, Hearst-Argyle Television said a special board committee … Read the whole story

Portable media players with video capability will outsell audio-only devices by the end of 2008, according to In-Stat, which foresees a big shift in … Read the whole story

The Fox Reality Channel has promoted Jim Tremblay to vice president of ad sales, where he will oversee multi-platform sales for the network, which … Read the whole story

Noting the prominent gains of Hispanic-targeted networks, NBC Universal said its Telemundo sister cable network, mun2, would now be measured by the Nielsen ratings … Read the whole story

A year ago, Rutgers football shot out to an improbable 9-0 record. Then it captivated much of the New York area with a huge … Read the whole story