NBC Universal is quietly organizing a new council of ad agency research, strategy and media buying executives that will develop and field primary research … Read the whole story

Access to high-definition television (HDTV) appears to have a profound impact on how people watch TV, but not necessarily on how, or whether they … Read the whole story

As the sub-prime mortgage meltdown continues, the Federal Trade Commission on Tuesday warned more than 200 companies that their advertising for mortgage products was … Read the whole story

We are inundated with media choices that seduce us with entertainment, ply us with information, supply use with endless ways to push-pull, opt-in, interact … Read the whole story

The syndication TV season opened on Monday with two clear winners on day one: Warner Bros. Domestic Television Distribution's tabloid magazine show "TMZ" and … Read the whole story

Paris-based Publicis Groupe, the parent of Starcom MediaVest Group, Zenith Optimedia and a burgeoning digital media network sparked by its acquisition of Digitas early … Read the whole story

Looking to boost distribution beyond an estimated 30 million homes, the Outdoor Channel has signed a new head of affiliate relations. Randy Brown joins … Read the whole story

The two best-known magazines for gay readers, Out and The Advocate, suffered big drops in ad pages and newsstand sales during the first half … Read the whole story

A wobbly Britney Spears on your TV show is better than no Britney Spears. Ask MTV. Evidence comes from the network's surprisingly high-rated "Video … Read the whole story

NBC's "Sunday Night Football" game this week between two teams in the top-five markets, New York Giants and Dallas Cowboys, was its highest-rated telecast … Read the whole story