Thursday, September 20, 2007
  • NBC Uses Mediaport ATMs To Push Late-Night, News Lineups

    Seeking another avenue to plug its content, NBC has signed a deal with Mediaport giving it placement on ATM-style machines to promote its late-night … Read the whole story

  • Cygnus Launches 'Cost-Per-Action' For B2B Print Media

    Hoping to bring some of the measurability of online advertising to print media, Cygnus Business Media announced Wednesday that it is partnering with ID … Read the whole story

  • Brandtique: Sonic

    At last spring's Discovery Networks upfront, sales chief Joe Abruzzese plugged the benefits of slotting a brand in a show and trying to drive … Read the whole story

  • Rather Sues CBS For $70 Million

    Ex-CBS news anchor Dan Rather has filed a $70 million lawsuit against the network in New York--all stemming from what became CBS' infamous President … Read the whole story

  • Product Placements Of The Week

    1 - Capital One 2 - BMW 3 - Sonic 4 - Apple I-Phone 5 - Southwest Airlines Click here to view these placements. … Read the whole story

  • Universal McCann Taps Steele As Communications Chief

    Universal McCann, which began a radical makeover two years ago when Nick Brien joined as CEO, has named Patricia Steele global director of communications. … Read the whole story

  • Sony Teams With Imageworks As Interactive Agency

    To capitalize on the growth of Sony digital entertainment's marketing and production group, it has teamed with Imageworks--and changed its name to Imageworks Interactive. … Read the whole story

  • AT&T, Verizon Ramp Up Telco TV

    A day after a top Comcast official indicated the cable operator is feeling some heat from telco TV providers, an AT&T; executive said Wednesday … Read the whole story

  • NYC Taxi Drivers Sue Over Video Screens

    A group of New York taxi drivers sued the city on Wednesday to stop the installation of GPS tracking systems, mandated for every cab … Read the whole story

  • NBC Direct Lets Users Download Ad-Supported Shows

    Looking to add another wrinkle in the video digital distribution world, NBC will allow users to download ad-supported episodes for up to one week … Read the whole story