Thursday, September 20, 2007
  • NBC Uses Mediaport ATMs To Push Late-Night, News Lineups

    Seeking another avenue to plug its content, NBC has signed a deal with Mediaport giving it placement on ATM-style machines to promote its late-night ... Read the whole story

  • Cygnus Launches 'Cost-Per-Action' For B2B Print Media

    Hoping to bring some of the measurability of online advertising to print media, Cygnus Business Media announced Wednesday that it is partnering with ID ... Read the whole story

  • Brandtique: Sonic

    At last spring's Discovery Networks upfront, sales chief Joe Abruzzese plugged the benefits of slotting a brand in a show and trying to drive ... Read the whole story

  • Rather Sues CBS For $70 Million

    Ex-CBS news anchor Dan Rather has filed a $70 million lawsuit against the network in New York--all stemming from what became CBS' infamous President ... Read the whole story

  • Product Placements Of The Week

    1 - Capital One 2 - BMW 3 - Sonic 4 - Apple I-Phone 5 - Southwest Airlines Click here to view these placements. ... Read the whole story

  • Universal McCann Taps Steele As Communications Chief

    Universal McCann, which began a radical makeover two years ago when Nick Brien joined as CEO, has named Patricia Steele global director of communications. ... Read the whole story

  • Sony Teams With Imageworks As Interactive Agency

    To capitalize on the growth of Sony digital entertainment's marketing and production group, it has teamed with Imageworks--and changed its name to Imageworks Interactive. ... Read the whole story

  • AT&T, Verizon Ramp Up Telco TV

    A day after a top Comcast official indicated the cable operator is feeling some heat from telco TV providers, an AT&T; executive said Wednesday ... Read the whole story

  • NYC Taxi Drivers Sue Over Video Screens

    A group of New York taxi drivers sued the city on Wednesday to stop the installation of GPS tracking systems, mandated for every cab ... Read the whole story

  • NBC Direct Lets Users Download Ad-Supported Shows

    Looking to add another wrinkle in the video digital distribution world, NBC will allow users to download ad-supported episodes for up to one week ... Read the whole story