Seeking another avenue to plug its content, NBC has signed a deal with Mediaport giving it placement on ATM-style machines to promote its late-night … Read the whole story
Hoping to bring some of the measurability of online advertising to print media, Cygnus Business Media announced Wednesday that it is partnering with ID … Read the whole story
At last spring's Discovery Networks upfront, sales chief Joe Abruzzese plugged the benefits of slotting a brand in a show and trying to drive … Read the whole story
Ex-CBS news anchor Dan Rather has filed a $70 million lawsuit against the network in New York--all stemming from what became CBS' infamous President … Read the whole story
1 - Capital One 2 - BMW 3 - Sonic 4 - Apple I-Phone 5 - Southwest Airlines Click here to view these placements. … Read the whole story
Universal McCann, which began a radical makeover two years ago when Nick Brien joined as CEO, has named Patricia Steele global director of communications. … Read the whole story
To capitalize on the growth of Sony digital entertainment's marketing and production group, it has teamed with Imageworks--and changed its name to Imageworks Interactive. … Read the whole story
A day after a top Comcast official indicated the cable operator is feeling some heat from telco TV providers, an AT&T; executive said Wednesday … Read the whole story
A group of New York taxi drivers sued the city on Wednesday to stop the installation of GPS tracking systems, mandated for every cab … Read the whole story
Looking to add another wrinkle in the video digital distribution world, NBC will allow users to download ad-supported episodes for up to one week … Read the whole story