In a surprise development, satellite TV giant EchoStar Monday announced a deal to acquire personalized TV content manager Sling Media for $380 million in … Read the whole story

Looking to move into the high financial-stakes world of reality show sponsorships, ABC has made two major deals with AT&T and Macy's for the … Read the whole story

NBC said Monday it would join ABC in offering prime-time series free on VOD. It's part of a test in which the same ads … Read the whole story

Media and marketing research giant Nielsen Co. opened the beta for its new "Hey! Nielsen" social network to the general public. And based on … Read the whole story

Some of the most appealing characteristics of Hispanic consumers may be more transitory than marketers think. Take the notion of brand loyalty, where Hispanics … Read the whole story

TV Guide is taking advantage of viewer interest in the new fall crop of TV shows to promote itself, piggy-backing a TV campaign onto … Read the whole story

For the first time in its history, The New York Times on Monday ran "spadia" advertisements--a page wrapped around an entire section--to promote four … Read the whole story

Scripps Networks has tapped Norwalk, Conn. agency Media Storm to handle media duties for its DIY and Fine Living networks. The shop already handles … Read the whole story

Sunday night turned into the big night for young men and TV--but before you blurt out "football game," think "Family Guy." Against NBC's "Sunday … Read the whole story