To signal it's ready for the New Media Order, top Grey executive Steve Hardwick gave the advertising business a new buzzword Thursday: "tra-digital." Hardwick … Read the whole story
Days after announcing that the season premiere of NBC's "Heroes" had become the first network TV show to report via Nielsen's new unduplicated cumulative … Read the whole story
Will the cable industry finally get sizable competition from a more lethal mix of satellite and Internet-delivered TV programming? On the hunch that AT&T … Read the whole story
A week after Steve Fredericks stepped down as CEO of U.S. ad monitoring firm TNS Media Intelligence, its U.K.-based parent is consolidating TNS MI … Read the whole story
With Hearst-Argyle's stock trading 11% higher than an offer price from Hearst Corp. to buy out shareholders and take the station group private, a … Read the whole story
Effective measurement of in-store media and consumer shopping habits isn't far off, according to the Nielsen Company, which said Thursday it has made substantial … Read the whole story
Martha Stewart's food line at Costco will kick off with a smoked ham in time for Thanksgiving, while her brand will soon extend to … Read the whole story
True to early network research, NBC's "Bionic Woman" premiere--in the third night of the new season--earned some high-flying, high-tech time period-busting numbers. Read the whole story
The Web site for The Week is moving to a new location and shifting from weekly news roundups to daily news roundups, giving a … Read the whole story