If there were any doubts that we were back into a new, digital media economy, they were laid to rest Monday when the price … Read the whole story

Buzz marketing for prospective Super Bowl advertisers has begun, and Super Bowl newcomer Cars.com will buy its first spots on "Super Bowl XLII," which … Read the whole story

Roaming out-of-home place-based peer-to-peer digital video--that's the new strategy being adopted by the Association of Black Cardiologists to reach the African-American community, with information … Read the whole story

ABC Family kicks off a "Halloween" promo next week that targets twentysomething planners as well as the public. It's all about mastering the psychographics … Read the whole story

Better Homes and Gardens is lending its name to one of the nation's largest real estate brokers--Realogy Corporation, which manages residential real estate brands … Read the whole story

The next set of data from Project Apollo will include estimated audience figures for ads broadcast by Dial Global, Jones Media America, Premiere Radio … Read the whole story

A thrilling come-from-behind victory by the Chicago Bears had NBC tackling the competition with strong Nielsen preliminary live-plus-same-day DVR playback numbers--a 7.7 rating/19 share … Read the whole story