Nielsen is facing mounting pressure from clients to report the ratings for the individual telecasts of the double-run of the season premiere of NBC's … Read the whole story

2006 was a banner year for cinema advertisers, with the Cinema Advertising Council reporting 15% growth in revenues over 2005, to $455.6 million. And … Read the whole story

While NBC Universal continues to look to improve its marquee broadcast network programming, other parts of the company continue to be strong. Led by … Read the whole story

Centro is scaling up a service that allows advertisers to place "roadblock" display ads on the local newspaper Web sites in its network, the … Read the whole story

The Nielsen Co. this morning announced a reorganization of its online and mobile measurement services, consolidating its panel-based Nielsen//NetRatings division with BuzzMetrics to form … Read the whole story

One of TiVo's major agreements has finally comes to fruition--that of placing its highly touted DVR software on non-TiVo made machines. Read the whole story

The number of portable media players with video capability will grow at an annual rate of 30% over the next five years, according to … Read the whole story

ABC slightly increased its lead this week over CBS on Thursday. The main difference came from "Grey's Anatomy," which improved to a 7.9 rating/19 … Read the whole story