In a deal that is likely to serve as a template for the future of cross-platform audience measurement, ESPN and Nielsen today will announce … Read the whole story
The wielders of new technology and the companies they spawn are finally being seen for what they are--valuable communications assets when properly used and … Read the whole story
The 130-year-old E.W. Scripps will divide itself into two publicly traded entities. One company will keep the E.W. Scripps moniker and include newspapers in … Read the whole story
In the first week of the season, commercial ratings (C3) have fallen within analysts' estimates. ABC and Fox were the only nets to show … Read the whole story
Weeks after naming a new head of ad sales at its flagship network, NBC Universal has a new chief for its entertainment cable properties. … Read the whole story
Lifetime has turned to an MTV research executive to take over for the venerable Tim Brooks as its research chief. With Brooks retiring, Mike … Read the whole story
The McClatchy Company, the third-largest newspaper owner in the country, reported Tuesday that ad revenues dipped 9.8% in the third quarter of 2007 to … Read the whole story
Kellogg's Frosted Flakes and ESPN are partnering on what it calls the first-ever kids sports Web site written by kids. Read the whole story
A new report from Pearl Research, released last week, provides plenty of fodder for marketers interested in the Chinese youth market. The 16-30 cohort … Read the whole story
The fourth Monday of the new season gave some new network shows a strong jump-start. ABC's "Samantha Who?" benefited with a strong lead-in from … Read the whole story