The radio industry gave voice to its dissatisfaction with Arbitron's Portable People Meter ratings in a blunt letter sent last night and signed by … Read the whole story
Hollywood, Calif. -- Online ads are poised to disrupt the traditional TV ad business, say panelists at the OMMA Video conference. What's more, the … Read the whole story
The Ohio Art Co.--maker of the childhood staple Etch A Sketch--has a potential Jared Fogle on its hands. Fogle is the man who lost … Read the whole story
Hollywood, Calif. -- Cable TV-based company Bravo Media says its marketing efforts go beyond being a "360 degree" media company. Bravo breaks its 4D … Read the whole story
1 - Etch-A-Sketch 2 - Ziploc Zip 'N Steam 3 - Bugles 4 - US Weekly 5 - CrestClick here to view these placements. … Read the whole story
Looking to generate a big opening gate for horror film "Saw IV," studio Lionsgate opted for a related tactic. Instead of a fade-to-black, Lionsgate … Read the whole story
It's official -- Don Imus is going country. The "Imus in the Morning" radio drive-time show, airing on WABC, will also be simulcast on … Read the whole story
Entrée Beyonce. As the PR battle to be known as the leader in HD offerings escalates, DirecTV has launched a new campaign featuring the … Read the whole story
TV One, the rapidly growing network targeting African- Americans, has acquired rights to a range of series and films from Disney/ABC in a new … Read the whole story
Online video ads are doing better than pop-ups and pop-unders, with only 31% of those surveyed taking a strongly negative view of video versus … Read the whole story
NBC Universal said Wednesday that the general manager of Telemundo's O&O in Miami will become the national sales head for the network and move … Read the whole story