Interpublic, in the throes of a plan to find greater operating efficiencies among its media operations, just found two: The consolidation of one of … Read the whole story

A second network is returning money to advertisers in the face of hefty ratings declines this season. The CW was forced to put the … Read the whole story

Barring any last-minute congressional acrobatics, Federal Communications Commission Chairman Kevin Martin will get his long-desired vote to revise rules on cross-media ownership. Read the whole story

Giving investors a further option in a pure-play cable content company, Discovery Communications will become a stand-alone publicly traded stock next year as part … Read the whole story

Alloy Media + Marketing is partnering with Blowtorch Entertainment, a recently launched media company targeting college-age consumers, to promote Blowtorch offerings, including films and … Read the whole story

TV host Regis Philbin is saluting caring Americans in 2008--with Hallmark Channel's help. Developed in partnership with Omnicom's Full Circle Entertainment, the net will … Read the whole story

Less than half of people who watch a recorded program fast-forward through the ads during playback, says a new study by Santa Monica, Calif.-based … Read the whole story