A decade after Madison Avenue began unbundling the worlds of media and creative advertising services, the two disciplines are becoming reintegrated - but this … Read the whole story
The integration earlier this year of Carat's traditional and interactive media operations into one consolidated media services organization appears to be paying off as … Read the whole story
On the verge of closing its $8.2 billion buyout deal, Tribune Co. announced that its chairman/CEO Dennis FitzSimons will leave the company at the … Read the whole story
The effects of Tuesday's vote by the Federal Communications Commission to loosen restrictions on cross-ownership of media won't be felt for at least a … Read the whole story
At one point in a recent episode of VH1's new reality-competition gambit, "America's Most Smartest Model," a top Jaguar executive tells a contestant who … Read the whole story
Finally finding a major long-term Internet partner, Viacom has struck a massive five-year program content, distribution and advertising deal with Microsoft Corp. worth $500 … Read the whole story
1 - Jaguar 2 - Sprint 3 - Ziploc 4 - Jeep Liberty 5 - CVSClick here to view these placements. Data and analysis … Read the whole story
Initiative USA has hired veteran Zenith Media executive Kris Magel, as its senior vice president and director of national broadcast. Magel will eventually fill … Read the whole story
A new report from Borrell Associates, a consulting and analysis firm which studies the newspaper business, shows local newspapers losing local ad revenue to … Read the whole story
ION has signed P&G to help promote the launch of newly acquired series "The Drew Carey Show." Read the whole story