NBC Universal on Wednesday held its first digital out-of-home "upfront." The network presented top agencies and advertisers with its new NBC Everywhere initiative to … Read the whole story

For the first time, ABC-operated Oscar.com is expected to stream live next week when the nominations for the Academy Awards are announced. The event … Read the whole story

A day after Discovery announced an extraordinary deal with renaissance entertainer Oprah Winfrey to launch her own network, a Wall Street analyst issued a … Read the whole story

With half the broadcast season already done, live prime-time ratings continue to sink by major double-digit declines, worrying advertising executives. The silver lining is … Read the whole story

Magazines are well-positioned to compete in today's media landscape, but must adapt quickly or face losing ground to new types of content publishers--be it … Read the whole story

AdSpace Networks is expanding its network of digital displays to 67 more malls around the country through a deal with CBL & Associates Properties. … Read the whole story

The nuclear TV bomb of Fox's "American Idol" continues to blow away the playing field-- although viewers aren't singing its praises to quite the … Read the whole story