The thorns of network integration fees still sting marketers and media agency executives. And the Association of National Advertisers and American Association of Advertising … Read the whole story

The dirty little secret of why digitization is such a challenge for business communicators is not channel proliferation, ad avoidance, inability to pay attention … Read the whole story

Is the economy in a recession? Not on broadcast TV--and especially not on CBS. CEO Les Moonves says the network isn't seeing a "recession … Read the whole story

"Project Apollo's" demise came principally from advertisers' unwillingness to continue paying for it rather than any dissatisfaction with its progress, Arbitron's top executive said … Read the whole story

MTV Networks is placing an increased emphasis on generating sponsorship dollars linked with its new virtual worlds and video games. To underscore its commitment, … Read the whole story

MyNetworkTV, which recently halted its foray into real hand-to-hand combat, has inked a deal with an ersatz version. World Wrestling Entertainment's "WWE SmackDown," formerly … Read the whole story

Consumer confidence took a nosedive in February, falling to its lowest level in 15 years, reports the Conference Board. And the first hit is … Read the whole story