Tuesday, March 25, 2008
  • Sputter Alert: Quarterly Ad Growth Falls To 0.1%, Outlook Remains Muted

    The U.S. ad economy narrowly escaped a downturn in 2007, according to new data released this morning by TNS Media Intelligence, but the ad … Read the whole story

  • Initiative: Nix Feb '09 Sweeps Reporting

    While some predict a doomsday scenario for next February's digital transition, a top researcher at Initiative believes the majority of Americans will take the … Read the whole story

  • HD Rates Rising Fast, Revs To Hit $421 Mil By 2013

    Five years from now, about two-thirds of TV households will have HD TV sets--a growth rate of 65%. SNL Kagan estimates over 71 million … Read the whole story

  • Former G4 Execs Jumping To Place-based Video

    More TV executives migrating to place-based video networks in sales and marketing roles, continuing testimony to the medium's rapid expansion and growing appeal to … Read the whole story

  • NBC's 'Deal' Sells Big In Syndie

    NBC Universal said it has sold the syndicated version of "Deal or No Deal" to stations in 95% of the country, in advance of … Read the whole story

  • Pod Nod: Magna Calls On Nielsen To Measure Commercial Breaks

    Commercial pods--not an average of all commercial minutes in a program--are what Nielsen should be measuring starting next year as a new TV currency, … Read the whole story