In what North American CEO Scott Neslund termed a major worldwide "reinvention," GroupM's MindShare has been transformed from "the global media agency" into a … Read the whole story
North American CEO Scott Neslund stressed that the company's change into a full-service marketing agency is "very much a MindShare-only" reinvention plan, not involving … Read the whole story
It's black and white and read on a computer. Some 40.7% of the total U.S. online population, about 66.4 million people, visited a newspaper … Read the whole story
Harbinger Capital Partners came a step closer to getting representatives on the board of Media General, Inc. yesterday with the announcement by one of … Read the whole story
The New York Times will likely have to lay off some employees, since it didn't find enough recruits for voluntary buyouts aiming to trim … Read the whole story
Sex sells. At least CW hopes so. After some trying months, enduring sinking ratings for its shows, CW has created some controversy and buzz … Read the whole story
A former MTV Networks executive, James Hitchcock--who also has experience on the creative side at several prominent ad agencies--has joined the Discovery Channel as … Read the whole story
ABC's summer reality-competition series linked with "High School Musical" will take a page out of "American Idol." The show will use footage from auditions … Read the whole story
NBC's finale of "The Biggest Loser" was able to nick up "American Idol" a bit with its best rating of the season. "Loser" took … Read the whole story