David Verklin, arguably Madison Avenue's most colorful media man for much of he past decade, is out as CEO of Aegis Media, and his … Read the whole story
Gannett is developing a cross-platform sales operation looking to create a "one call, one buy" opportunity for advertisers. The idea is rather simple--and some … Read the whole story
Taking their cue from newspaper publishers' formation of QuadrantOne, four big business-to-business publishers are joining forces in an online network for display advertising. The … Read the whole story
Marcus Brauchli, the managing editor of The Wall Street Journal, is tendering his resignation from that position in a move that many Dow Jones … Read the whole story
As the latest round of quarterly results shows, newspaper publishers are seeing a significant slowdown in the growth rate of online revenue. That's bad … Read the whole story
Offering up a different kind of syndication launch, Fox Television Stations will test a six-week summer preview of Debmar-Mercury's "The Wendy Williams Show." Williams … Read the whole story
Marketing gurus behind the Radio Disney mobile Web site and text-messaging service aimed at tweens plan to rely on word-of-mouth marketing and a few … Read the whole story
TBS has begun streaming episodes of "Seinfeld" on its Web site, giving the network additional premium online inventory to sell in the upfront. The … Read the whole story
The writers' strike interruption may have caused ABC and other networks to lose some steam--at least on Sunday. Another eye-opening low-rated Sunday night for … Read the whole story