At a panel on media and financing at the Digital Hollywood conference, financial experts said investors shouldn't look for any meaningful returns for about … Read the whole story
Clear Channel Airports' new partnership with Reactrix Systems, which creates gesture-based interactive displays for advertisers in public spaces, will be available at most major … Read the whole story
Starcom USA is focused on mining consumer insights that can be used to create people-centric campaigns--and it has tapped Senior Vice President Kathy Kline … Read the whole story
Two mainstays of "traditional" media, newspapers and radio, are suffering steep revenue declines in the first quarter of 2008 compared to the same period … Read the whole story
The majority of Americans (53%) would pay more for an environmentally friendly product--and 36% say they have changed their personal behavior to benefit the … Read the whole story
As the Gospel Music Channel mounts an aggressive pre-upfront campaign, the network has brought on a new executive to oversee the coming sales process. … Read the whole story
NBC's marketing group, looking in part to ensure affiliates are running the requisite number of promos supporting the network's fare, has renewed its deal … Read the whole story
"Jericho" could rise from the ashes--again. This time it could air on a traditional cable network. Cable network programming executives say CBS Paramount Television, … Read the whole story