Hollywood has reason to be cautiously optimistic: A report released Tuesday by Wachovia Capital Markets cited multiple reasons why a strike by the Screen … Read the whole story

Upfront upbeat: a report from Wachovia Capital Markets released Tuesday suggested the market could close by Friday with CPM increases in the mid- to … Read the whole story

Marketers not only embraces unoriginality; they belabor the bejeesus out of the obvious. This is most evident in how marketing is reported by mainstream … Read the whole story

The traditional TV season for the TV networks didn't exactly follow their Internet viewing and user patterns. ABC and NBC did well in 2007, … Read the whole story

College graduates ages 25-54 listen to radio significantly less than their counterparts without college degrees, according to Larry Rosin, the founder and president of … Read the whole story

Bob Guccione Jr, former editor and publisher of Spin, Gear, and Discover magazines, will guest edit the September, special double issue of MediaPost's MEDIA … Read the whole story

A new version of "The Mole" kept ABC mostly underground on Monday night. The 2008 version of the reality show did poorly against the … Read the whole story

Massive research insists in-game ads can positively impact coveted brand metrics such as ad recall, brand affinity and purchase intent. Massive says the results … Read the whole story

It's a sweet spot for advertisers--and it's reachable in traditional media. While the print editions of big metro dailies are losing young readers to … Read the whole story