TV's upfront ad market is in reruns. The syndication industry grabbed healthy advertising gains this upfront, taking in $200 million more in overall revenue, … Read the whole story
A group of leading pharmaceutical manufacturers have agreed to a voluntary six-month moratorium on direct-to-consumer drug advertising for new drugs, formalizing a practice that … Read the whole story
We don't need to be socially networked. We need advertising that teaches us self-defense from a technological society where nothing works right. Forget free … Read the whole story
Over the next four years, the greatest TV/radio revenue potential appears to be West Coast markets and those with a growing Hispanic population, according … Read the whole story
A curious paradox: Even as Time Warner Cable chief Glenn Britt is taking the lead in criticizing networks' increased willingness to make content available … Read the whole story
Cox Newspapers, which publishes 17 daily and 26 non-daily newspapers, has teamed up with Quattro Wireless to launch 19 mobile newspaper Web sites that … Read the whole story
Media General's May revenues didn't get raves. Total revs were $64.3 million, versus the $71.3 million in the previous year. Political ads beefed up … Read the whole story
The board of directors at BPA Worldwide has approved new disclosure rules for reporting circulation, tightening the definition of certain kinds of circulation. It's … Read the whole story