A day after officially announcing plans to provide so-called "total audience measurement index" or TAMI ratings, for NBC Universal's coverage of the 2008 Summer … Read the whole story
After a slow start, the corporate ax is racking up more magazine casualties in 2008. The most recent title to get chopped is Conde … Read the whole story
To give sports advertisers a more complete picture of how its viewers/users interact with its Beijing Olympics -- TV, mobile, Internet -- NBC will … Read the whole story
ESPN is offering three-for-TV. Under its "Magavision" opportunity, advertisers in ESPN The Magazine that buy three more pages than a year ago receive exposure … Read the whole story
Advertisers seem markedly less enthusiastic about niche magazines targeting fans of certain activities in the first seven months of 2008, with ad pages tumbling … Read the whole story
Omnicom's Davie Brown Entertainment will work with Westin hotels to search for branded integration opportunities for the chain in Hollywood and beyond. Read the whole story
A committee that advises the Federal Communications Commission on diversity has asked the agency to investigate the potential effects of measurement by the Portable … Read the whole story
Fast-serving and fast-swimming by NBC helped the network score big daytime and prime-time ratings. After one of the closest and best Wimbledon tennis finals … Read the whole story