Cause-related marketing is relatively harmless when it's limited to sponsoring the local symphony or beautifying the Little League field. But a capitalist enterprise trying … Read the whole story
Asserting that the "hyper acceleration" of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, … Read the whole story
Interpublic has quietly reorganized, and re-branded its elite Magna Global unit, incorporating the industry forecasting role that historically has been overseen by sibling unit … Read the whole story
Mediamark Research and Intelligence, a leading magazine research firm, is expanding its Issue-Specific Readership Study to include age, education and income data. The age … Read the whole story
A collision between expiring retransmission agreements and the conversion to digital signals this winter could create major confusion for consumers, according to a cable … Read the whole story
Showtime wants to go to school, too. With Disney's "High School Musical" grabbing A-plusses everywhere, the pay network is developing a two-hour documentary following … Read the whole story
About a year after declaring victory in Clear Channel Radio's "Less Is More" campaign, launched in 2004, president and CEO John Hogan said last … Read the whole story
The volume of media industry mergers and acquisitions fell sharply in the first half of 2008 compared to previous years, according to the Jordan … Read the whole story
Despite the growth of new high-definition Blu-Ray DVD technology, old-fashion standard-definition DVD piracy continues to climb. The culprits are men 18-24 who copy big … Read the whole story