Advertisers' latest push to abolish network integration fees has hit another roadblock, this time from CBS. While NBC and ABC declined to discuss the … Read the whole story
We've got ourselves a media-agency melodrama worth paying attention to. It's an inspirational tale of how a boy named Nick grew up to be … Read the whole story
Pigs are circling a blue moon: the New York Post and the Daily News, locked in a long rivalry verging on vendetta, are in … Read the whole story
Total spending on advertising and marketing in the United States will reach $412.4 billion in 2008, an increase of 3.9% or roughly $15.5 billion … Read the whole story
It may be summertime, but the living ain't easy for radio. Radio revenues probably dropped 7% in June compared to the same month last … Read the whole story
Warner Music Group has struck a deal with mobile content provider SendMe Mobile, which will allow consumers to download thousands of artist ringtones, video … Read the whole story
Viacom's kids entertainment businesses keep growing online monthly traffic. Nickelodeon--and its MTVN Kids associated sites--say it had its best numbers ever in June for … Read the whole story
The top marketing executive at the country's largest advertiser is retiring at 53. Jim Stengel, global marketing officer at Procter & Gamble, is ceasing … Read the whole story
Two of Turner Broadcasting's TNT's big original series debuted on Monday night to strong numbers--albeit down from their respective season debuts of a year … Read the whole story