Interpublic this morning announced strong second quarter results and a major expansion in the Middle East and Northern Africa. The parent company of Initiative … Read the whole story
New research suggests up to 20% of TV viewing occurs online, and that in some cases, those viewing levels are higher than levels via … Read the whole story
What do Millennials really think about marketing and politics and pop culture" They are fueled by rage. This is a root cause of why … Read the whole story
Viacom's CEO painted a dim picture of the scatter market Tuesday, indicating that it lost steam in May and the slowness continues. On a … Read the whole story
Japanese advertising conglomerate Dentsu, which has been seeking to increase its U.S. footprint, will move into the domestic market with its TV production operations. … Read the whole story
In today's online news cycle, a few minutes can make a big difference for competing news sites reporting breaking news. The best way to … Read the whole story
Newspapers' Web sites continue to grow--with the number of unique visitors increasing 12.2% in the second quarter compared to the same period last year, … Read the whole story
Independent agency RPA, with high-profile client Honda, is making branded entertainment a more permanent part of its media operations. Steve Rossmann joins the agency … Read the whole story
Newhouse News Service, a Washington-based bureau that fed national news with a local twist, is shuttering after the November election. Read the whole story
Nielsen Media Research now says that as of July, just 9.3% of U.S. TV households are completely unprepared for the changeover to digital TV … Read the whole story